Social media

Break downs of the world's most successful social campaigns.

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How Duolingo dominated TikTok

INTRODUCTION In just two years Duolingo blew up on TikTok. They grew from 50,000 to 5 Millions followers & managed to create 83 viral videos that…

Jan 18 •

Pepsi picked a fight & grew brand consideration by 39%

In one of the best social campaigns of 2022, Pepsi picked a fight, wracked up over 3.6BN impressions and grew brand consideration by 29%. Want to know…

Jan 14 •

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